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| Marketing Matters |  | Author: Harvey F. Goldglantz
Publisher: PMP Books, A Division of Questex Media Group
Category: Book
Buy New: $25.00
as of 1/27/2012 19:02 MST details
Seller: Questex Media
Sales Rank: 1,546,412
Media: Paperback
Shipping Weight (lbs): 1
Dimensions (in): 7.8 x 5.1 x 1
ISBN: 0979054214
EAN: 9780979054211
ASIN: 0979054214
Publication Date: 2008
Availability: Usually ships in 1-2 business days
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Product Description
Marketing Matters isn't just good - it's phenomenal. It's going to revolutionize the way you think about marketing, and will help you realize you can create a great marketing plan and not break the bank doing it.
Harvey Goldglantz walks you through the marketing process step by step - from creating a marketing budget to crafting an effective message to deciding where to place your advertising to maximizing your success from your marketing investment.
This easy-to-understand, useful reference book should be on every service industry professional's desk.
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